About Us

We Care About Our Bodies

& Our Future

At Jugni, we believe that care is not a task, it is a return to balance. We exist to reimagine skincare as a journey of mindfulness and not performance, finding meaning in deliberate choices, honest formulations, and the luxury of simplicity.

Jugni is a women-led brand creating planet-friendly, natural, effective bath and body essentials that bridge modern needs with timeless rituals. We are inspired by India's wisdom of self-care, where a few potent, plant-based ingredients could nourish deeply and sustainably. Our mission is to bring that integrity back through clean, conscious, and contemporary skincare designed for everyday life.

We care not just about what goes on your skin, but how it makes you feel – restored, grounded, and quietly confident.

Care as a Pause

Our Philosophy

We see care as an opportunity to pause. To disconnect from noise and reconnect with yourself. Each Jugni formula is built to serve your true self, with minimal ingredients and maximal sensorial impact.

Our philosophy is anchored in clarity, calm, and consistency. No exaggerated claims. No instant miracles. Just products that work, feel right, and bring a sense of quiet assurance to your everyday rhythm.

Because luxury, to us, is not spectacle – it's serenity.

Founder's Story

Harsha Jain

"I've always been passionate about social impact. Early in my career, I worked with various organizations and NGOs, gaining deep insight into how social change takes root. But over time, I also witnessed how consumerism, fast fashion, and chemical-heavy products were eroding our sense of balance.

Most of what we buy today comes from exploitative labour practices or unsustainable supply chains. I wanted Jugni to be a small but meaningful solution. A way to reconnect care with conscience.

The vision was clear: empower women from vulnerable urban communities, create ethical and effective self-care products, and build a brand that values purpose as much as beauty. The word Jugni signifies the spirit that's both delicate and fierce, a reminder that light and strength coexist. Through our work, I hope each of us feels inspired to be our own light."

Ingredient Integrity

We take a modern approach to tradition. Each formulation is grounded in plant-based actives, natural emollients, and clean science, creating skincare that is both rooted and refined.

Our ingredients are locally sourced wherever possible. Chosen for efficacy and respect for the ecosystems they come from. All our products are cruelty-free, non-toxic, and non-GMO, formulated without unnecessary fillers or synthetic additives.

We don't chase trends. We build trust through formulations that are honest, consistent, and effective.

Conscious Gifting

Events, Corporate, Hotels and More

We design gifts that speak softly but leave an impression. We offer hyper customised and personalised gift hampers for both corporate and personal gifting.

Whether it's a personal ritual or a gesture for someone else, our sets are curated to reflect thought. Contact us to know more about our curated DIY experiences and workshops, corporate gifting, personamised products or hotel toiletries.

Ethical Manufacturing

At Jugni, small-batch production is a deliberate choice, not a constraint. It ensures every product retains freshness, potency, and integrity.

We are deeply committed to sustainability and authenticity at every step.