About Us
Shaped by time and intention
Care, Evolved
What began as a deep interest in everyday rituals of care has grown into a brand shaped by experience, learning, and intention. Over time, we have refined how we think about formulation, texture, scent and use, focusing on what people genuinely return to in their daily lives.
Our products draw from luxurious Indian rituals that many of us grew up with, reimagined through modern formulation science and thoughtful design. The result is care that feels familiar yet elevated, indulgent yet dependable.
Rituals lived, repeated and remembered
Rituals That Stay
Before self care became a category, it existed quietly in homes.
Through oiling, bathing, scent, and touch. Through repetition rather than excess.
These rituals were not about indulgence for show, but about comfort, presence, and consistency. They inform how we approach care today, not as nostalgia, but as a foundation for products designed to be used often and valued over time.
Formulation is not an afterthought. It is the work
How we Formulate
We use carefully selected plant derived ingredients and build balanced formulas that prioritise effectiveness, gentleness, and stability. Time tested ingredient practices inform what we choose, while modern science shapes how those ingredients are combined, refined, and optimised.
People first, Always
How We Build
Behind the products is a team of women from disadvantaged urban communities who are trained, supported and fairly employed. We focus on creating stable, respectful work environments that allow for long-term growth and independence.
Our purpose is not positioned loudly. It is built into how we operate every day.
Made for real routines and real lives
Made To Live With You
Our products are designed to fit naturally into modern life. They work in personal routines, shared spaces, gifting and hospitality settings where consistency and quality matter.
This versatility is intentional. It allows everyday care to move easily between homes and places, without losing its character or purpose.
Care, Made to Fit
Customised For You
Care is personal by nature. How it feels, how it smells, and how it fits into someone’s life matters.
We approach customisation as a way to make care more relevant, not more complicated. Explore our customisation form and skin analyser tool to customise your product made to fit your needs, concerns and likes.
Gifting, as an extension of care
The Art Of Gifting
Gifting has always been part of how care is shared. In everyday Indian life, it was never about extravagance, but about thoughtfulness, timing, and intention.
We approach gifting in the same way. As a quiet extension of our rituals of care. Products that feel indulgent yet useful, sensorial yet grounded, designed to be used and remembered rather than displayed and forgotten.
Customisation For Partners
Customisation For Partners
We create customised formulations, scents, and formats for partners who want personal care to feel cohesive, refined, and considered.
From bespoke fragrance profiles to tailored textures, packaging, and gifting solutions, each project is shaped through close collaboration and clarity of intent.
Whether for hospitality, corporate gifting, celebrations, or private labels, our approach remains grounded in everyday use. The aim is always to create products that feel natural in their setting, consistent in quality, and aligned with the brand experience they represent.
Founder's Note
Harsha Jain
If you grew up in an Indian home, you’ll recognise this - Skin Care didn’t come from labels or shelves, but from the kitchen. Oils warmed between palms, pastes mixed slowly, familiar scents that lingered. Simple practices repeated daily and deeply grounding.
As I grew older and worked closely with social organisations, I became more aware of how disconnected modern consumption had become. Speed and excess often replaced intention.
This brand grew from wanting to bring those worlds together. To reinterpret kitchen-to-skin rituals through plant-based formulations, modern science, and thoughtful design. Products that feel sensorial, indulgent, and easy to use every day.
I believe in building with intention, and in making things that feel familiar, useful, and made to last.